Top Smartphone Companies In 2024
the worldwide smartphone market had been shipped from cell updates of (285.4 Million) units. analysis output And that marks a 6.5 percent rise over last year, making up for some of the stumbles caused by saturation in previous markets and economic headwinds worldwide. The resurgence of interest by consumers may have been driven in part by recent advances that — while largely hypothetical at this stage (e.g, 5G and folding phones) — seemed to capture the imagination. Now, let us get a brief of the individual market shares among competing smartphone makers.
1.Samsung (18.9% of market-share, 53.9 million units sold)
Even if Samsung only sells 53.9 million units in 2024 and its market share falls to the level of everyone else (18.9%), Samsung is still the largest smartphone company, has always been an innovator—like really naturally innovative! —with Galaxy and foldable ranges
Category Innovation & Volume Leadership
This due to Samsung holds strong market share and wide variety of products starting from Flagship Galaxy S series towards middle range affordable price models. Once they arrive, Galaxy Fold owners will clearly not have much competition for some time as Samsung is the first commercial 5G handset vendor and its early investments in foldable phone technology are already paying off to a tune of tens of thousands sold.
2.Apple (15.8% market share, 45,194 million units sold).
Apple more than 45.2 million iPhones sold in 2024 which is 15.8% market share. Apple relies on the fact that it has some of the most loyal customers in tech and can command a higher price than many marketing peers for its devices, is showing strengthening dominance at this end: up 57 percent y-o-y.
The brand consciousness and premium market targeting of the STI DRS are guaranteed to derive from strong line with high levels of loyalty.
From its class-leading design and massive ecosystem (iOS, Apple App Store & accessories) to the regular innovation like iPhone 15 series with top of line camera system and improved performance; these are all ingredient which have combined harmoniously over time delivering unparalleled success back-to-back.
3.Xiaomi (14.8%, 42,328 million)
The rapidly growing Chinese company Xiaomi has also excelled itself and now reaches a market share of 14.8 % with global smartphone sales of 42,3 million units.
Xiaomi’s strength paneling offers high-spec smartphones at reasonable costs, notably fashionable trendy the basic world; places like Asian nation and geographic region. The value-for-money devices, particularly with the Redmi and Mi series brands that have resonated well among Indian budget-conscious consumers.
4.vivo (Market Share: 9.1%, Sold Units: 25.9 Million)
What about another Chinese brand, vivo captured 9.1% market share with sales of 25.9 million units in the year of 2024.
Emerging Markets: High Growth
This position can be attributed to a majority of the sales coming from emerging markets thanks to aggressive pricing and hyper-local marketing in these regions.
5.OPPO (Market Share: 9.0% | Units Sold: 25,818 Thousands)
OPPO, in the meantime, is just behind vivo with 25.8 million units sold and a market share of 9.0%. Just like its sister companies, OPPO has focused on mid-range devices which have luxury features.
OPPO is another Chinese company whose main sales value was to provide cutting-edge technologies i.e., faster charging and other such features at a very competitive price. This tactic helped the brand stay competitive in various regions.
Others: 32.3% market share, selling 92.1 million units
Another tale in the Smartphone market are brands that one often overlooks, like you have almost forgotten them at least. Together, they will have about 32.3% of the market and shipping around 92.1 million units in 2024 according to CCS Insight data.
Total shipments for the worldwide smartphone market reached 285.4 million units in 2024, up by +6.5% year-over-year. The rise in Austrian exports is all the more remarkable coming after years of adversity, including economic downturns and supply chain problems together with market saturation.
What Fueled the Smartphone Market Growth?
A number of things played into the return to progress in smartphones:
Adoption of 5G: The global deployment of 5th generation networks and devices led to the purchase by consumers in order to find a more responsive network and higher connection speed.
Innovations in foldable phone technology, led by brands like Samsung, have attracted the interest of affluent consumers which seems also to be a revenue generating segment.
Emerging Markets -Smartphone companies like Xiaomi, vivo or OPPO are nearing the top slots as in markets such this of India and southeast Asia with its aggressive pricing when demand for feature-rich yet affordable smartphones is at peak.
Problems Faced by Mobile Phone Brands in 2024
This growth has been clouded with some other challenges faced by the smartphone industry and they are as follows:
First and foremost: Competition is fierce — the sheer number of brands competing helps to breed market saturation, which in turn makes it tougher for businesses to grow and innovate.
Data Source: idc